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What is Goodyear Aquatred Launch and Market Trends about?

1) In the 1970s-1980s, the US tire industry saw three major changes: the emergence of superior radial tires, increased foreign competition, and slower demand growth. This led to overcapacity, falling prices, and industry consolidation through mergers and acquisitions. 2) Goodyear relied on independent dealers for half its sales, and also operated its own outlets and had franchised dealers, though it was considering expanding distribution channels and whether new outlets would sell its new Aquatred tire. 3)

Author

Sakshi Sharda

Language

EN