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What is Principles of Marketing Unit Guide about?

This document provides information about the MAR101 Principles of Marketing unit, including contacts, unit overview, expectations, assessments, teaching activities, and policies. The unit is an introductory marketing course that introduces key concepts and applies them to real world examples. It will take a flipped classroom approach. Assessments include group weekly videos and activities (30%), a group report and presentation (35%), and a final exam (35%). Teaching activities cover various marketing topics

Author

Ngan Dinh

Language

EN