About this document
BUS405Marketing Plan Udoma Chioma by educeptis is a document available to read on EtoBox.
This comprehensive marketing plan outlines the launch strategy for HealthPure, a home water filtration system by Aqua Solutions Ltd, targeting health-conscious middle-class families in East Africa. The plan identifies a market opportunity of ₦85 billion, with a projected first-year revenue of ₦450 million from sales of 8,500 units, emphasizing health protection, sustainability, and affordability. Key strategies include a multi-channel marketing approach, digital engagement, and community involvement to esta
- Author
- educeptis
- Language
- EN