About this document
Brand Trust in Social Media Marketing by 28.Lưu Quỳnh is a document available to read on EtoBox.
This research investigates the impact of social media marketing on purchase intentions through brand trust, focusing on Instagram followers of Scarlett Whitening. Utilizing a quantitative approach with 293 respondents, the study finds that social media marketing positively influences purchase intentions via brand trust. Recommendations for Scarlett Whitening include enhancing brand trust and creating engaging content to boost consumer interest in their products.
- Author
- 28.Lưu Quỳnh
- Language
- EN