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Business Essentials for Strategic Communicators : Creating Shared Value for the Organization and Its Stakeholders by Matthew W. Ragas PhD, Ron Culp (auth.) is a nonfiction available to read on EtoBox.

What is Business Essentials for Strategic Communicators : Creating Shared Value for the Organization and Its Stakeholders about?

Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential "Business 101" knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more - all with an eye on how this knowledge helps them do their jobs better as communication professionals

Who reads Business Essentials for Strategic Communicators : Creating Shared Value for the Organization and Its Stakeholders?

Author

Matthew W. Ragas PhD, Ron Culp (auth.)

Publisher

Palgrave Macmillan US : Imprint: Palgrave Macmillan

Published

2014

Language

EN

ISBN

9781349481880

Category

nonfiction

Subjects

Business, Science, Finance

Rating

4.3 / 5 (60 ratings)

Updated

2026-03-14