About this document
Ethnicity Stereotypes in Malaysian Media by oboro is a document available to read on EtoBox.
This document summarizes a research study on ethnicity stereotypes among Malaysian new media users. The study aimed to determine the level of ethnic stereotypes and identify the most frequent stereotypes. It used questionnaires with 482 respondents from the three main Malaysian ethnic groups (Malay, Chinese, Indian). The findings showed that ethnicity stereotypes exist in the virtual world and the level of stereotypes among new media users is considered high. The most common stereotype was that one
- Author
- oboro
- Language
- EN