Can I read Peruvian Gastronomy: Building Global Brands on EtoBox?

Peruvian Gastronomy: Building Global Brands by ScribdTranslations is a document available to read on EtoBox.

What is Peruvian Gastronomy: Building Global Brands about?

The document discusses the importance of creating Peruvian brands for culinary products to take advantage of the potential of Peruvian gastronomy and expand it globally. It explains that despite the international recognition of Peruvian cuisine and the interest of investors, there is still a lack of development of brands that can be replicated globally. As an example, it describes the efforts of Gastón Acurio to create brands such as "Astrid y Gastón", "Tanta", and "La Mar" with different segments and philo

Author

ScribdTranslations

Language

EN