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About this Business, Management and Accounting article
Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour? by Nikhashemi, S. R.; Valaei, Naser; Tarofder, Arun Kumar is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Nikhashemi, S. R.; Valaei, Naser; Tarofder, Arun Kumar
- Publisher
- SAGE Publications (ISSN 0972-1509)
- Published
- 2017
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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