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What is Marketing Strategies: Maruti vs Hyundai about?

This document discusses a research project comparing the marketing strategies of Maruti Suzuki and Hyundai, two major automobile companies in India. It provides background on Maruti Suzuki, noting that it was established as a joint venture with Suzuki Motor Corporation of Japan in the 1980s to produce affordable small cars for the Indian middle class. Maruti Suzuki has since become the leader in the Indian car market, with a diverse portfolio of 11 brands and over 50% market share. The document outlines the

Author

Aavesh Rathore

Language

EN