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What is Virtual vs Human Influencers in Ads about?

This systematic review examines the similarities and differences between virtual influencers (VIs) and human influencers (HIs) in interactive advertising. While both types of influencers serve similar roles in promoting brands, VIs offer unique advantages such as programmability and consistent engagement that can enhance audience interaction. The review highlights the need for further research to understand the implications of these differences for advertising strategies.

Author

Arko ahsan

Language

EN