Can I read Social Marketing for Health & Behavior Change on EtoBox?

Social Marketing for Health & Behavior Change by Sumit Dang is a document available to read on EtoBox.

What is Social Marketing for Health & Behavior Change about?

This document discusses social marketing and how marketing principles can be applied to promote social issues and influence positive behavior change. Some key points: 1) Social marketing aims to benefit society, not generate commercial profit. It is used by governments, NGOs, and large companies to address important social problems. 2) Successful social marketing defines the problem, identifies behaviors to reduce it, and determines appropriate audiences. Popular figures are often enlisted to endorse cam

Author

Sumit Dang

Language

EN