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About this Business, Management and Accounting article
The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program by Kim, Kyongseok; Ahn, Sun Joo (Grace) is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Kim, Kyongseok; Ahn, Sun Joo (Grace)
- Publisher
- John Wiley and Sons; Elsevier ; Elsevier Inc.; Elsevier BV (ISSN 1094-9968)
- Published
- 2017
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)