Can I read Retail Marketing Insights Post-Pandemic on EtoBox?

Retail Marketing Insights Post-Pandemic by Sara Barrera is a document available to read on EtoBox.

What is Retail Marketing Insights Post-Pandemic about?

The document discusses how clothing retailer Cuts Clothing pivoted its marketing strategies during the COVID-19 pandemic. It pulled back on advertising for sports and connected TV initially due to lack of sports. It instead focused its advertising budget on podcasts, Facebook, Instagram, Google and Snapchat. The retailer also noticed consumers purchasing more varied products rather than just repeating purchases, and it aimed to make its shirts the new attire for Zoom calls.

Author

Sara Barrera

Language

EN