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The document discusses the impact of AI and digital transformation on copywriting, emphasizing the need for reskilling and upskilling in the workforce. It highlights the potential for AI to automate tasks traditionally performed by copywriters while also acknowledging the limitations of AI in creativity and emotional understanding. The authors argue that while AI tools can enhance efficiency, human creativity remains essential, and companies should invest in training their employees to adapt to these techno

Author

Md Arifuzzaman

Language

EN