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Page 1 1 UBS Evidence Lab 11 th Smart-phone consumer survey 1 Underlying smart-phone market dynamics support 2021E recovery 1 Feature-importance / 5G 1 Stock preferences 1 Disclosure 1 Page 2 3 Stock preferences (CONT) 3 PIVOTAL QUESTIONS 3 WHAT'S PRICED IN? 3 UBS VIEW 3 EVIDENCE 3 Table Title: Figure 1: Most/Least preferred list 3 Table Title: Figure 2: Key Survey Takeaways 3 Page 3 4 PIVOTAL QUESTIONS 4 Q: Will smartphone units grow in '20E? 4 UBS VIEW 4 EVIDENCE 4 WHAT'S PRICED IN? 4 UBS Evidence Lab Consumer Smart-phone survey #11 4 Graphics Title: Performance Analysis 4 Page 4 5 A word on the survey timing 5 Graphics Title: Figure 5: Survey timing 5 Diverging trends but stabilising 5 Graphics Title: Figure 6: 12-month forward purchase intent 5 Graphics Title: Figure 7: 12-month forward purchase intent (y-o-y) 5 Page 5 6 Diverging trends but stabilising (CONT) 6 Graphics Title: Figure 8: Break-down of responses to consumers planning of next smart-phone purchase 6 Replacement cycle dynamics start to support replacement 6 Graphics Title: Figure 9: Average age of base (months) 6 Graphics Title: Figure 10: The smart-phone installed base continues to get older (years) 6 Page 6 7 Rep

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