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Marketing Management 2026 Final by ohoudkth is a document available to read on EtoBox.

What is Marketing Management 2026 Final about?

The document outlines key concepts in marketing management, including the different market types such as consumer, business, global, non-profit, and governmental markets, emphasizing the importance of understanding customer needs and market segmentation. It also discusses product management, detailing the five levels of products and the classification of products based on durability and tangibility. Additionally, it highlights the significance of customer value and the marketing system

Author

ohoudkth

Language

EN