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What is B2B Marketing Course Overview and Outline about?

The B2B Marketing course, taught by Dr. Jessy Nair, aims to provide students with a comprehensive understanding of B2B marketing structures, organizational buying behavior, and marketing strategies. The course consists of 22 sessions, covering topics such as channel strategies, logistics, and electronic channels, with a focus on practical applications and case studies. Students will engage in assignments that require them to develop marketing strategies and presentations reflecting corporate identity.

Author

nagusimha006

Language

EN