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Green Food Purchasing Behavior in Algeria by kinglionjust is a document available to read on EtoBox.
This research paper explores the applicability of reasoned action theory to predict purchasing behavior of green food in Algeria, identifying key factors that influence consumer decisions. A structural equation model was developed based on a sample of 304 Algerian consumers, revealing that both green marketing and personal factors significantly impact purchasing behavior through mediating variables like attitude and intention. The study highlights the lack of existing data on green consumption in Algeria an
- Author
- kinglionjust
- Language
- EN