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Marketing Strategies for Real Estate in Lagos by Seye Kareem is a document available to read on EtoBox.

What is Marketing Strategies for Real Estate in Lagos about?

This study examines the marketing strategies employed by estate surveyors and valuers in Lagos, Nigeria, focusing on their use of property-based websites. It finds that traditional marketing methods still dominate, limiting the effectiveness of real estate marketing in a globalized context. The research highlights the need for greater adoption of digital platforms to enhance marketing performance in the real estate sector.

Author

Seye Kareem

Language

EN