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About this Business, Management and Accounting article
Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers by Han, Jin K.; Schmitt, Bernd H. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Han, Jin K.; Schmitt, Bernd H.
- Publisher
- American Marketing Association; SAGE Publications (ISSN 1069-031X)
- Published
- 1997
- Field
- Business, Management and Accounting (Social Sciences)