About this document

Digital Analytics Coffee Talk by chien is a document available to read on EtoBox.

The document discusses various topics related to digital analytics including tracking tools like Google Analytics and Data Segment, segmentation of traffic and audiences, multichannel metrics like top conversion paths, and planning tools for media like Google Adwords Editor. It also mentions data exchange solutions and the role of a digital account executive in planning media. The presentation was given by Thanh Long from OSTS Vietnam on digital analytics.

Author

chien

Language

EN