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DeBeers used to control 45% of the global diamond market but has faced challenges maintaining dominance as new producers have entered the market. DeBeers is considering whether to continue mining natural diamonds or switch to producing lab-grown diamonds, as clients now prefer synthetic stones. It is recommended that DeBeers evaluate whether continuing diamond mining is feasible given industry shifts toward cheaper synthetic diamonds. DeBeers could open its own lab to produce synthetic diamonds to meet mode

Author

Axiel Jay Danipog

Language

EN