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What is CAGE Model: Evaluating Global Expansion about?

The document discusses how traditional country profile analyses that evaluate foreign market opportunities are often insufficient because they do not take into account different dimensions of distance. It introduces the CAGE model as a better approach that analyzes the probable impact of cultural, administrative, geographic, and economic distance between countries. Considering factors like differences in language, religion, trade policies, physical infrastructure, and economic development helps provide a mo

Author

Laura Gómez

Language

EN