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What is Impact of GST on FMCG in India about?

This capstone project examines the impact of the Goods and Services Tax (GST) on the Fast-Moving Consumer Goods (FMCG) sector in India, focusing on consumer behavior, pricing strategies, and the overall market dynamics post-GST implementation. The study aims to analyze the challenges and benefits of GST from both retailer and consumer perspectives, highlighting the importance of consumer awareness and perception in shaping market responses. Through various regional case studies, the research underscores the

Author

neethu.nesan

Language

EN