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Consumer Watch Brand Perceptions by Surya Narayan Rai is a document available to read on EtoBox.

What is Consumer Watch Brand Perceptions about?

This document discusses a research study about consumer perceptions of different watch brands. The objective is to understand why consumers choose particular watch brands and how they perceive different options. The research will use descriptive research through surveys of 100 consumers and retailers randomly selected between ages 20-30+. Questions will cover brand awareness, purchase attributes, loyalty, promotions, and more. Insights will provide information on consumer preferences and brand equity.

Author

Surya Narayan Rai

Language

EN