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Pemasaran Jasa: Konsep dan Fungsi by Meta Ferdianti is a document available to read on EtoBox.
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The document discusses marketing concepts including definitions of marketing, marketing functions, marketing concepts, and the marketing management process. It also covers the scope of services marketing, definitions of services, and characteristics of services. Specifically, it provides definitions of marketing from Kotler and Basu Swastha, lists five marketing functions, and outlines five marketing concepts and the marketing management process. For services marketing, it discusses definitions of services
- Author
- Meta Ferdianti
- Language
- EN