About this document

Big Data by Nihal Hafy is a document available to read on EtoBox.

Big Data is transforming marketing by providing deep insights and enabling personalized experiences through customer segmentation and real-time analytics. It is characterized by the 5 Vs: volume, velocity, variety, veracity, and value, which help marketers understand their audiences better. The future of marketing will increasingly rely on big data and technologies like AI and IoT to enhance strategies and gain competitive advantages.

Author

Nihal Hafy

Language

EN