Can I read Las Vegas Branding: IMC Campaign Insights on EtoBox?
Las Vegas Branding: IMC Campaign Insights by Christine Luarca is a document available to read on EtoBox.
What is Las Vegas Branding: IMC Campaign Insights about?
The Las Vegas Convention and Visitors Authority (LVCVA) wanted to create a branding campaign to attract more visitors to Las Vegas and deliver a consistent message. They hired advertising agency R&R Partners to develop a new campaign. After extensive research, R&R Partners proposed the campaign "What Happens Here, Stays Here" to emphasize the emotions visitors experience in Las Vegas. The LVCVA authorized a $58 million integrated marketing communications campaign using the new brand message across different
- Author
- Christine Luarca
- Language
- EN