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What is Understanding Distribution Channels about?

Channels of distribution consist of three types of flows: downward flow of goods from producers to consumers, upward flow of cash payments from consumers to producers, and two-way flow of marketing information. There are four main types of distribution channels: 1) producer to customer, 2) producer to retailer to customer, 3) producer to wholesaler to retailer to customer, and 4) the longest channel of producer to agent to wholesaler to retailer to customer. Each channel involves different numbers of middle

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vasureddy7077

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EN