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Tecnoelectric C.A. is a small company focused on distributing electrical materials, currently facing declining sales and profitability due to a crisis in the construction sector. A strategic plan has been developed that includes a SWOT analysis, mission, vision, critical success factors, and an action plan aimed at improving financial performance, customer relations, internal organization, and personnel training. The company aims to enhance its market position in Caracas by providing tailored solutions and

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