Can I read Permission Marketing Insights and Models on EtoBox?
Permission Marketing Insights and Models by Geetika Khandelwal is a document available to read on EtoBox.
What is Permission Marketing Insights and Models about?
The document includes references to 15 research papers and articles about permission marketing and related topics such as mobile marketing, email marketing, and factors that influence consumer acceptance and response to various digital marketing techniques. The references cover research from 2001 to 2018 and topics like permission-based mobile advertising, email marketing effectiveness, and frameworks for analyzing permission marketing and driving consumer acceptance of mobile marketing.
- Author
- Geetika Khandelwal
- Language
- EN