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About this document

Sales Promotion Training Essentials by alemayehu is a document available to read on EtoBox.

The document discusses sales training, defining it as efforts to provide salespeople with job skills, knowledge, and attitudes to improve performance. It covers the differences between training and development, aims of sales training like product knowledge and customer knowledge, and importance of sales training programs for organizations like increased revenue, enhanced product knowledge, and procedural compliance.

Author
alemayehu
Language
EN