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Artificial Intelligence Disruption on the Brink of Revolutionizing HR and Marketing Functions by Akansha Mer; Amarpreet Singh Virdi is a book available to read on EtoBox.

What is Artificial Intelligence Disruption on the Brink of Revolutionizing HR and Marketing Functions about?

Artificial Intelligence (AI) disruption is rapidly revolutionizing the various functions of HR, marketing, finance, etc. Before the advent of AI, several biases occurred on part of humans in terms of hiring, promotion, performance appraisal, compensation, etc. Similarly, in marketing, the customers' needs and wants are of immense importance for marketers. Traditional marketing generally used feedback from consumers and also the managers had to rely on the market research to interpret the market trends, customers' needs, tastes, and preferences. But now AI disruption has addressed the HR issues and made substantial improvements in the prediction of precise trends, customer purchase intention, and consumer behavior.Thus, the paper attempts to unravel how AI is revolutionizing the various functions of HR and marketing. The study elucidates that AI has revolutionized the functions of HR by removing biases in recruitment and performance appraisal and is assisting the organizations in employee engagement and retention. It has made the orientation and onboarding process easy. AI has widely reduced the cost of the organizations with respect to hiring, training, etc. Similarly, in the field

Author

Akansha Mer; Amarpreet Singh Virdi

Publisher

Wiley ; Scrivener Publishing

Published

2022

Language

EN

ISBN

9781119710059

Subjects

Business, Computer Science, Science