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About this Business, Management and Accounting article
Improving Firm Performance through NPD: The Role of Market Orientation, NPD Orientation and the NPD Process by Mike Reid; Erica Brady is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Mike Reid; Erica Brady
- Publisher
- Elsevier ; Elsevier BV (ISSN 1441-3582)
- Published
- 2012
- Field
- Business, Management and Accounting (Social Sciences)