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Sony Corporation Marketing Strategies by Rajesh Sharma is a document available to read on EtoBox.

What is Sony Corporation Marketing Strategies about?

Sony Corporation is a large, global consumer electronics company founded in 1946 in Japan. It markets a wide variety of consumer products including televisions, home audio/video, digital cameras, laptops, and mobile phones. For promotion, Sony spends heavily on advertising across various media channels and engages in sales promotions like discounts, rebates, and premiums. It also utilizes public relations, publicity, and personal selling through its stores. Sony

Author

Rajesh Sharma

Language

EN