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What is Branding about?

This study explores the influence of branding on customer loyalty in table water manufacturing companies in Benin City, Nigeria, focusing on brand positioning, brand image, and brand name. Findings indicate a significant positive relationship between these branding elements and customer loyalty, suggesting that effective branding strategies are essential for fostering customer loyalty in a competitive market. The research provides insights for manufacturers to enhance their branding efforts and strengthen c

Author

Eghosa Alari

Language

EN