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The paper by Frank M. Bass explores the relationship between diffusion rates, experience curves, and demand elasticities for consumer durable technological innovations. It integrates social and economic factors to develop a dynamic theory of demand and price, highlighting how learning and price changes influence adoption rates. The findings suggest that demand initially grows with decreasing prices but eventually declines as the market saturates, emphasizing the importance of understanding these dynamics fo

Author

ParthaBera

Language

EN