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Consumer Preference for Deodorants in Mumbai by aniketkedare4 is a document available to read on EtoBox.

What is Consumer Preference for Deodorants in Mumbai about?

The document discusses deodorants and provides background information on their purpose and history. It then profiles the Fogg deodorant brand, describing its origins and success in India. The founder of Fogg aimed to create a deodorant that would last longer by preventing the liquid from vaporizing easily. As a result of this innovation, Fogg became a market leader in India with over 12% share of the deodorant market.

Author

aniketkedare4

Language

EN