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Consumer Nostalgia in Marketing Strategies by Vinicius Ruggieri is a document available to read on EtoBox.

What is Consumer Nostalgia in Marketing Strategies about?

The Journal of Promotion Management, Volume 27, Issue 2 (2021) features several research articles focusing on various aspects of promotion and marketing. Key topics include the impact of consumer nostalgia on promotion strategies, the influence of web interactivity on brand value, and the effects of advertising literacy on consumer reactions to influencer posts. Additionally, the issue explores the role of social media in professional sports leagues and a psychosocial model of employee participation in corp

Author

Vinicius Ruggieri

Language

EN