About this document
Advertising and Sales Promotion Overview by Eric Potts is a document available to read on EtoBox.
This document outlines the syllabus for the course BA9254 Advertising and Sales Promotion. It includes 5 units that will be covered: 1) Introduction to Advertisement - Concepts, objectives, agencies, campaigns 2) Advertisement Media - Media planning, types of media, costs 3) Design and Execution of Advertisements - Message development, types of ads, layout, production 4) Introduction to Sales Promotion - Scope, objectives, techniques 5) Sales Promotion Campaign - Requirement identification, design, coor
- Author
- Eric Potts
- Language
- EN