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What is E-Service Quality and Loyalty in Retail about?

This document summarizes a research article that examines the relationships between e-service quality, perceived value, and loyalty intentions in internet retailers. The study surveyed 645 respondents about their experiences with the 10 most popular internet retailers in Turkey. The results showed that e-service quality has a strong relationship with loyalty intentions. Additionally, perceived value was found to mediate the relationship between e-service quality and loyalty intentions. In other words, highe

Author

Badr Machkour

Language

EN