About this document
Kislali Kavaratzis and Saren 2016 by vansjuno is a document available to read on EtoBox.
The paper discusses the importance of understanding Destination Image (DI) formation in tourism marketing, highlighting the need for a nuanced approach that considers socio-cultural, historical, and technological factors. It critiques existing frameworks for being overly simplistic and not accounting for the impact of social media and user-generated content on DI. The authors argue for a reconceptualization of DI that embraces its complexity and dynamism, moving beyond traditional firm-based marketing persp
- Author
- vansjuno
- Language
- EN