About this document
Family Dynamics and Consumer Behavior by N.Usha Rao is a document available to read on EtoBox.
The document discusses factors that influence consumer behavior within families. It describes different types of families and how family members influence purchasing decisions and roles within the family. Social class, lifestyle, income, family size, education and occupation can impact family needs and purchases.
- Author
- N.Usha Rao
- Language
- EN