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What is Service Quality in Indian Insurance Sector about?

This document summarizes a study on measuring service quality and its impact on choosing insurance companies. The study aims to understand customer expectations of insurers in terms of the services offered and how quality impacts selection. Results indicate insurers should focus on reliability to meet expectations. The challenges for the insurance sector in India are to provide innovative services that customers value while maintaining high quality service in a competitive market.

Author

Pallavi Pallu

Language

EN