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What is Consumer Preferences in Soft Drinks Analysis about?

This document summarizes a study that used factor analysis to identify consumer preferences for a popular soft drink product in Malaysia. The study administered in-person questionnaires in a small Malaysian district. Factor analysis identified four key factors in consumer preferences: branding, validation and prices, packaging, and taste. Branding was the dominant factor extracted. Therefore, factor analysis successfully identified the factors that influence popularity of soft drinks in the Malaysian market

Author

Mohd Lazim Abdullah

Language

EN