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Kansei Engineering in Product Design by laibatahir301 is a document available to read on EtoBox.
What is Kansei Engineering in Product Design about?
Kansei Engineering is a method that integrates emotional and psychological dimensions into product design, emphasizing that products carry more than just functional attributes. The Mazda Miata (MX-5) exemplifies this approach, achieving success through its emotional appeal and design that resonates with feelings of joy and freedom. The process involves several steps, including creating prototypes, collecting customer evaluations, and linking emotional responses to product attributes to optimize design.
- Author
- laibatahir301
- Language
- EN