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FMCG Marketing Strategy Insights by Piyush Sondarva is a document available to read on EtoBox.
What is FMCG Marketing Strategy Insights about?
The document discusses marketing strategy analysis and key issues/trends in the fast moving consumer goods (FMCG) industry. It covers topics like marketing research purposes in FMCG, segmentation of the FMCG sector into personal care, household care, food and beverages, and spirits/tobacco. It also discusses product positioning, controlled test marketing, and test markets to evaluate new products. The 9 key trends shaping the industry by 2020 include premiumization, evolving categories, value for low-income
- Author
- Piyush Sondarva
- Language
- EN