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What is Evolution of Selling Models Explained about?
The document discusses the evolution of personal selling models in relation to the marketing concept, highlighting key eras such as the Marketing Era, Consultative-Selling Era, Strategic-Selling Era, and Partnering Era. It emphasizes the importance of customer focus, value-added selling strategies, and the development of strategic account relationships. Additionally, it outlines the major strategies within the Strategic/Consultative Selling Model, including relationship, product, customer, and presentation
- Author
- L Mb
- Language
- EN