About this document
Strategic Brand Management Assessment by shantanu yadav is a document available to read on EtoBox.
The document outlines the assessment details for the BSP6074 Strategic Brand Management module at Universal Business School, including a presentation task worth 25% of the final grade. Students must conduct secondary research on a luxury goods brand, analyze its branding strategy, and prepare a 15-minute presentation with specific criteria to meet. Submission guidelines, assessment criteria, and policies on academic integrity are also provided.
- Author
- shantanu yadav
- Language
- EN