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Consumer Behavior Analysis of Shopee PayLater by Deva Risna Rosellino is a document available to read on EtoBox.

What is Consumer Behavior Analysis of Shopee PayLater about?

This study analyzes consumer behavior towards Shopee PayLater, a Buy Now, Pay Later service in Indonesia, highlighting its positive influence on adoption decisions. A survey of 116 respondents revealed that financial constraints significantly drive the use of this service, with consumer behavior explaining 35.8% of the variance in adoption decisions. The findings suggest the need for improved service quality, financial literacy, and regulatory policies to support sustainable growth in the fintech sector.

Author

Deva Risna Rosellino

Language

EN